ARK is a blockchain technology provider seeking someone to lead our growth marketing efforts across two key audiences (Users and Developers). You will be responsible for creating and executing marketing strategies and campaigns to drive acquisition, engagement and retention of these audiences. You should be skilled at B2C marketing (and ideally B2D marketing) - generating trending topics, engaging with influencers and industry press and executing campaigns and strategies to scale your impact. You’ll also be strategic and analytical, following marketing best practice and reviewing data from campaigns to inform future outreach. The goal is to grow the user base of our key products, increase engagement with community developers and to build awareness of our brand; as well as putting strategies in place to retain users across our entire ecosystem.
Responsibilities: - Develop a deep understanding of the ARK user and developer communities and identify opportunities to grow, engage and retain these audiences - Create, manage and experiment with new user acquisition campaigns that increase engagement and generate new users for the ARK Ecosystem - Implement solid product marketing strategies to launch new products and promote the adoption and usage of these new products - Implement and manage both digital & content strategies - Create a framework to measure success and improve performance by reviewing all touchpoints, including email, social, PR, advertising and more - Build relationships with all key influencers in the blockchain and crypto space to increase brand awareness and brand engagement - Design and build reporting and automation practices to track, monitor and scale these efforts
Requirements: - 3+ years of experience in acquisition, retention and product marketing in the technology sector - Bachelor’s Degree in marketing, or equivalent professional marketing qualification - Extensive experience of digital and/or growth marketing - Experience of go-to-market campaigns and product launches Background or interest in the blockchain and cryptocurrency space and can speak intelligently to what demands exist in marketing to communities in this sector - Strategic mindset - Excellent written/verbal communication - The ambition to work in a fast-paced startup environment - Experience of marketing to developers, marketing open source products, or to open source communities is also desirable.
What we offer: - Competitive salary - Remote working - Flexible hours - Passionate and supportive team - The opportunity to be part of something special, to help drive adoption of an innovative technology and have a big impact on not just our business, but the blockchain industry as a whole
About Us: At ARK we're more than just a business, we're a team, a community; all working together to help make blockchain technology accessible to everyone. Join our team, as we work together to build a decentralized future. Find out more at ARK.io/careers
Closing Date for Applications is October 30th 2019